baSED ON TRUE EVENTS
(and a touch of drama)
BUILT TO COLLAPSE
A Story About Succeeding in Business,
By Destroying Everything Else.
LAUNCHING @ THE WORLD ECONOMIC FORUMDAVOS 2026
What if the problem isn’t you… but the system you’re building things in?
Do you ever catch yourself wondering why doing “everything right” still feels wrong?
Why growth keeps coming
Why growth keeps coming
but meaning does not?
Why the numbers work,
yet something human keeps breaking?
Built to Collapse takes you inside boardrooms, factories, startups, and investment decks where success is measured quarterly,
and paid for permanently.
It follows a celebrated business fixer
sent to rescue failing ventures,
only to discover that every solution
deepens the collapse.
The Financial.
And the Human.
And the Human.
"It's Dante's Inferno meets late-stage capitalism."
Family Office Principal & VC Advisor
WHAT OTHER READERS SAY
"this book captures truth in a way that feels both honest and hard-earned. This is not just an engaging story; it’s a thoughtful reflection on how organisations drift, and what it really takes to build with integrity over time.”
P&G Insights & Business Model Leader
"What makes this book stand apart is its vision beyond the broken system, gesturing instead toward the regenerative, the sustainable, and the truly innovative — a rare feat for business fiction, and a refreshing provocation for entrepreneurs and investors alike."
National Geographic Explorer, Author & Founder
"If you’ve ever worked in strategy, consulting, or leadership, parts of this book will feel less like fiction and more like those parts of the job that keep you up at night.”
Columnist
PRE-ORDER YOUR FREE COPY NOW ON AMAZON
(YOU DONT WANT THE BEZOS EMPIRE TO COLLAPSE NOW, DO YOU?)
Because Let's Be Honest
When it comes to performance, growth, and “success”…
Modern businesses aren’t failing.
They're doing exactly what they were designed to do.
Short-term wins are rewarded.
Long-term consequences are invisible.
Boards celebrate this quarter.
The damage shows up years later — off the balance sheet.
The damage shows up years later — off the balance sheet.
Good people make bad decisions, consistently.
Not because they’re unethical.
Because the system punishes anyone who slows down.
Because the system punishes anyone who slows down.
Growth has become a proxy for meaning.
Even when trust, culture, and reality collapse underneath.
Metrics have replaced judgment.
Dashboards decide what matters.
Human impact becomes “noise.”
Human impact becomes “noise.”
Responsibility is so distributedit effectively disappears.
Everyone owns a piece.
No one owns the outcome.
No one owns the outcome.
Collapse is treated as failure,not feedback.
Instead of asking why this keeps happening,
we rebrand, restructure, and repeat.
we rebrand, restructure, and repeat.
Step 1
Read the Book
This might not be a manifesto.
But it is an X-ray.
A business novel for anyone who’s ever noticed that the world around us keeps working... even when it’s so obviously broken.
Read it if you’ve ever wondered how systems hold together, who they serve, and what they quietly trade away to do so.
Start here.
It changes how you see everything else.
But it is an X-ray.
A business novel for anyone who’s ever noticed that the world around us keeps working... even when it’s so obviously broken.
Read it if you’ve ever wondered how systems hold together, who they serve, and what they quietly trade away to do so.
Start here.
It changes how you see everything else.
Step 2
Sign-Up
Insight first. Story as structure.
A weekly exploration of how people, organisations, and systems actually behave.
We use storytelling as a working tool: to surface insight, understand tension, and find clearer ways through complexity.
From essays to special post-event editions, Story Caffeine turns moments, problems, and contradictions into narrative arcs you can think with.
Insight first. Story as structure.
Action follows.
Step 3
Invite Me In
Reading changes how you see.
Story Caffeine helps you think.
Story Caffeine helps you think.
But what happens when those insights meet real rooms, real people, and real decisions?
I work with leadership teams, conferences, offsites, and organisations who want to:
I work with leadership teams, conferences, offsites, and organisations who want to:
- Understand the systems they’re inside
- Surface what’s not being said
- Use storytelling to create alignment, clarity, and movement
If this way of seeing resonates, the next step isn’t more content.
It’s conversation.
It’s conversation.
IT WON'T BE FREE FOREVERGET YOUR COPY NOW
FOR ALL PRESS OR SPEAKING ENQUIRIES(OR IF YOU WANT TO SHARE YOUR OWN STORY OF COLLAPSE)
THE BEST ENDORSEMENT EVER
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