baSED ON TRUE EVENTS
(and a touch of drama)
BUILT TO COLLAPSE
A Story About Succeeding in Business,
By Destroying Everything Else.
LAUNCHING @ THE WORLD ECONOMIC FORUMDAVOS 2026
What if the problem isn’t you… but the system you’re building things in?
Do you ever catch yourself wondering why doing “everything right” still feels wrong?
Why growth keeps coming
Why growth keeps coming
but meaning does not?
Why the numbers work,
yet something human keeps breaking?
Built to Collapse takes you inside boardrooms, factories, startups, and investment decks where success is measured quarterly,
and paid for permanently.
It follows a celebrated business fixer
sent to rescue failing ventures,
only to discover that every solution
deepens the collapse.
The Financial.
And the Human.
And the Human.
"It's Dante's Inferno meets late-stage capitalism."
ALEX FELMAN
Family Office Principal & VC Advisor
WHAT OTHER READERS SAY
"If you’ve ever worked in strategy, consulting, or leadership, parts of this book will feel less like fiction and more like those parts of the job that keep you up at night.”
Business Insider
Reader
this book captures truth in a way that feels both honest and hard-earned. This is not just an engaging story; it’s a thoughtful reflection on how organisations drift, and what it really takes to build with integrity over time.”
P&G Insights & Business Model Leader
"What makes this book stand apart is its vision beyond the broken system, gesturing instead toward the regenerative, the sustainable, and the truly innovative — a rare feat for business fiction, and a refreshing provocation for entrepreneurs and investors alike."
National Geographic Explorer, Author & Founder
GET IT NOW FOR FREEAS LONG AS BEZOS KNOWS WHO YOU ARE ALREADY
Because Let's Be Honest
When it comes to performance, growth, and “success”…
Modern businesses aren’t failing.
They're doing exactly what they were designed to do.
Short-term wins are rewarded.
Long-term consequences are invisible.
Boards celebrate this quarter.
The damage shows up years later — off the balance sheet.
The damage shows up years later — off the balance sheet.
Good people make bad decisions, consistently.
Not because they’re unethical.
Because the system punishes anyone who slows down.
Because the system punishes anyone who slows down.
Growth has become a proxy for meaning.
Even when trust, culture, and reality collapse underneath.
Metrics have replaced judgment.
Dashboards decide what matters.
Human impact becomes “noise.”
Human impact becomes “noise.”
Responsibility is so distributedit effectively disappears.
Everyone owns a piece.
No one owns the outcome.
No one owns the outcome.
Collapse is treated as failure,not feedback.
Instead of asking why this keeps happening,
we rebrand, restructure, and repeat.
we rebrand, restructure, and repeat.
